Hearty beef mashed with sweet potato, peas and carrot. Rich, iron-packed and satisfying — built for active, hungry dogs.
Your exact price and portions are set in the 2-minute plan builder.
Rich, iron-rich red meat
Slow-release energy
Plant protein and iron
Beta-carotene and fibre
Omega-3 for skin and coat
Beef (35%), Sweet potato, Peas, Carrot, Salmon oil, Sunflower oil, Haubite vitamin & mineral blend (calcium carbonate, dicalcium phosphate, taurine, vitamin E, zinc, iron, vitamin B12, iodine, selenium).
Formulated with veterinary nutritionists to meet FEDIAF guidelines for adult dogs of all sizes — suitable as a full daily diet.
Vibrant ingredients, real aromas and textures most dogs simply can’t resist.
Gently cooked from whole ingredients — kind on the stomach for everyday feeding.
Vet-formulated to FEDIAF standards, so it works as a full daily diet.
A guide for feeding Beef Mash as a complete daily diet, by your dog's body weight. Subscribers get exact, pre-portioned packs sized to their dog.
Amounts vary with age, activity and metabolism. Adjust to keep a healthy weight, and ask your vet if unsure.
Mix 25% Haubite with their current food.
Move to a half-and-half blend.
Mostly Haubite now — almost there.
Fully switched to fresh Haubite.
Boxes arrive frozen and keep for up to 6 months. Pop them straight in the freezer.
The evening before, move the next pack to the fridge to defrost. Use within 5 days once thawed.
Serve at fridge temperature, or run the sealed pack under warm water to lift the aromas.
“Beef is naturally rich in iron and high-quality protein, making it a great choice for active dogs with a healthy appetite.”
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